The RAW News

Every Thursday you’ll receive tips, strategies, and resources to launch, grow, and monetise your online coaching or mentoring business. Each issue takes less than 4 minutes to read.

The "Saturated Market" Myth That Almost Killed My Course

 

I nearly held back from launching my course, convinced the market was already saturated.

The thought kept nagging: "Why would anyone choose my course when there are already established experts teaching the same thing?"

But here's what changed everything:

I started looking closely at successful course creators in my niche.

Something fascinating emerged:

→ Each had their own thriving audience
→ Many were teaching similar topics
→ All brought unique perspectives

Then it hit me - people don't just buy information. They buy:

1. Your Unique Experience:

  • The specific challenges you've overcome
  • The distinctive way you solve problems
  • Your personal journey and insights

2. Your Teaching Style:

  • Some connect with direct approaches
  • Others prefer step-by-step guidance
  • Many seek relatable explanations

3. Your Perspective:

  • Every mentor sees things differently
  • Your framework might click where others don't
  • Your examples resonate with specific audiences

I launched my course despite my fears. The results?

  • Several mentioned they finally "got it" through my approach
  • Some had wanted to create a program for years but took the plunge because they trusted me
  • Students specifically chose me because of how I explained things

Today, I help other professionals overcome their "market saturation" fears and launch successful courses.

Because here's what matters:
→ Someone needs to hear it from YOU
→ Your experience is valuable
→ Your voice is unique
→ The market is enormous (over 800 million English speakers in the developed world)

The Bottom Line:

In any town, there are multiple dentists, lawyers, and estate agents. They're not that different in what they offer, but each brings something unique - their personality, approach, and connection with their clients.

Your course doesn't need to be completely unique. It needs to be uniquely YOU.

Ready to share your expertise with those who need your specific perspective?

If you're sitting on valuable knowledge but worried about market saturation, let's talk. Book your free Accelerator Call here, and in 30 minutes we'll

Validate Your Idea: Together, we'll find the "sweet spot" for your first online course—even if you're unsure what to teach or who it's for.

Get a Clear Roadmap: Leave with a simple, actionable plan to move from "stuck" to "started," including how to test your idea before you build.

Receive Honest Feedback: Bring your questions, doubts, or rough ideas—I'll give you straight, practical advice.

Standing with you,

Simon

The Raw Leader

Helping professionals transform raw expertise into profitable and scalable impact and income in their spare time