The RAW News

Every Thursday you’ll receive tips, strategies, and resources to launch, grow, and monetise your online coaching or mentoring business. Each issue takes less than 4 minutes to read.

Why You MUST Get Clear BEFORE You Create Content

➡️ Grab Your FREE 90 Minute Course Blueprint Builder here

Biggest mistake I see new course creators make?

Jumping straight into content creation

Here's the truth: Clarity beats creativity every time.

Before you record a single video, answer these four questions:

1. WHO exactly are you serving?

2. WHAT specific problem are you solving?

3. WHERE will they be after working with you?

4. WHAT pitfalls will you help them avoid on the journey

"If you can't explain it simply, you don't understand it well enough." - Albert Einstein

I spent months creating content for a whole range of issues for 'leaders' and sold to no one.

When I got crystal clear on serving people who wanted to write their first book everything changed. My income scaled rapidly.

Interestingly, after a few months I made a conscious pivot to serve those who want to build their first online program to produce scalable income and impact.

There were a few reasons but mainly I knew it's what I wanted to do long term and people were asking me for help to do what I'd done with my first course.

The funny thing is that people still come to me asking me to help them write their first book even though I never talk about it anymore!

That's the power of a well defined niche!

Clarity isn't limiting—it's liberating. Get clear, then create.

Here's what Abi said who's just gone through the 90 Minute Course Blueprint Builder 'So helpful to hone my thinking and generate ideas!'

So if you haven't dived in yet - get going with the 90 Minute Course Blueprint Builder and let's get some clarity!

Your Next Step

The 90 Minute Course Blueprint Builder is inside my free Raw Launch Lab Community along with a free Masterclass and a load of other bonuses.

Grab your spot here - 90 minutes that could save you months of false starts.

Your expertise matters.

Let's make sure you package it right.

Simon

The Raw Leader