Compelling Title
Lead with a powerful title that speaks to your audience’s goal / dreams, followed by a subtitle that clarifies exactly who this is for and why they should keep reading. You want them to feel seen and intrigued right from the start.
Further Clarifying Text Showing What's on Offer
Show the goal or clarify the pain that can be escaped from
THERE IS HOPE
The Opportunity: What's possible
Learn the set-by-step system to beating the blocks that prevent most people finishing their non-fiction book.
- Paint the Picure of the dream that you are leading them towards and the pain/problem that you are leading away from
- Always know the next step and stay focussed throughout the writing process.
- Create a clear 'Raw Blueprint' and 'Raw Message' so that you always know who you're writing for and what your book will deliver.
- Learn how to create a compelling outline BEFORE you start writing and shape it to maximise the impact of your book and minimise the time it takes to write.
- Be part of a small group of authors writing their books together in a coaching community that creates healthy accountability and focus.
- Develop skills to write faster and more efficiently without meandering down every thought rabbit hole!
- Learn to navigate the editing and publishing process.
Yes, It Really Is Possible!
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In The Next 6 Months, You Could…
- Finally finish your book manuscript
- Join a community of others to stand together to get your book written
- Develop the skills to enable you to write multiple books
- Develop an author platform to enable you to maximise your book's impact
The right mindset and skillset can make all the difference. We’ll cover it all in The FINISH IT! Write Your First Book Course.
Discovery Story - why you?
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Call To Action
The Gap + Opportunity for them
Now address why they haven’t achieved this transformation on their own. A "reason why" statement can help
For example: “The reason you haven’t hit [AIM] yet may be because of [OBSTACLES]. But once you tackle [OBSTACLES], reaching [AIM] becomes easy.”
This creates a sense of opportunity and urgency.
You can use your work on obstacles from 3.1 to help here.
INTRODUCING
The Map - Bird's Eye View
Bird's Eye View
Now, walk them through the journey. If they work with you, or buy your course, what’s the path they'll be on?
This is where you provide a high-level overview mapping out how your offer helps them to overcome the major obstacles that we defined in 3.1
- Develop a resilient author mindset to stay motivated and overcome common writing challenges
- Discover and articulate your core message to connect deeply with your audience
- Craft a compelling book outline that keeps readers engaged from start to finish
- Utilise effective writing techniques to maintain focus and productivity
- Master the self-editing process to refine and polish your manuscript
- Collaborate with editors and prepare your book for successful publishing
With the right mindset, planning, guidance and community, you can turn your writing dreams into reality and make a lasting impact with your words. Start your journey today and see your book come to life.
What's Included In The Course...
MODULE 1
Raw Confidence: Building an Author's Mindset
Your mindset is the basis of your author success. Learn actionable steps you can take to develop a mindset that will see you through to the finished book in your hands:
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Understand the transformative power of sharing your message
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Cultivate an authors mindset to empower you for the writing journey
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Overcome the seven most common fears and self-doubts in writing
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Become a bullet-proof author
You’ll finish this module with a complete picture of what a healthy author mindset looks like and how you can develop and hold on to it throughout the writing process.
MODULE 2
Raw Beginnings: Discovering Your Core Message
Embark on the journey of writing your non-fiction book by first discovering the essence of your message. Learn how to lay a strong foundation for your writing journey with these essential steps:
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Defining the purpose of your non-fiction book: What’s the one question your book will answer?
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Discovering your audience: Who is the person that is best helped by your book?
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Defining your escape plan: Outline how your book will help your audience.
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Create your map: Identify the key milestones your reader will achieve.
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Learn how to research: Best position your book on Amazon.
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Boiling it down: Write your Raw Blueprint and Raw Message that will be your SatNav during your writing process.
These foundational elements will not only keep you focused and motivated but also ensure your book effectively connects with and benefits your readers.
MODULE 3
Raw Outline: Crafting a Compelling Book Outline
Master the art of creating a compelling book outline that will serve as your blueprint for success. This module guides you through the critical steps of outlining your non-fiction book, ensuring each chapter delivers value and keeps your readers engaged from start to finish. Learn how to leverage modern tools and techniques to craft an outline that stands out in 2024:
- The role of AI in book creation in 2024
- The why and how of developing a clear outline for your book
- Clarifying how each chapter answers the one question
- Creating powerful points that move the reader towards their goal
- Use the SIQID process to add value and engagement throughout your book
- Chapter Hooks: Creating engaging hooks that give your book that ‘unputdownable’ feel
- Cliffhanger links: Finishing a chapter in a way that leaves the reader saying, ‘oh, I’ll just read the next chapter’
- Launching the introduction: What you need to achieve in your introduction to set your book up for success
- Landing the conclusion: What your conclusion must and must not do
By the end of this module, you will have a detailed and dynamic outline that serves as a roadmap for your writing journey. Your well-defined outline will be instrumental in creating a non-fiction book that is not only informative but also captivating from the first page to the last.
MODULE 4
Raw Writing: Effective Writing Techniques To Stay Focused and Avoiding Overwhelm
Embark on your writing journey with confidence by mastering effective techniques that keep you focused and free from overwhelm:
- Writing styles and techniques for non-fiction books: Choosing software, managing time, and selecting the best method for you
- Finding your authentic voice
- Overcoming writer's block and maintaining a writing routine
- Time management and productivity tips
- Strategies for maintaining focus throughout the writing process
- Dealing with overwhelm and staying on track
- Creating healthy accountability structures to keep you moving forward
By the end of this module, you’ll have the tools to overcome common challenges ensuring a smooth and enjoyable writing process. With effective time management and accountability structures in place, you’ll be well-equipped to see your book through to completion.
MODULE 5
Raw Review: The Self Editing Process
Transform your draft into a polished manuscript with a comprehensive self-editing process. This module delves into the critical steps of editing and revising, helping you refine your writing for maximum impact. Learn the essential techniques and strategies to ensure your book delivers on its promise and is ready for external editing:
- Importance of editing and revising
- Refining your writing style for maximum impact
- Reviewing your escape plan and raw message: Did your book deliver?
- Self-editing techniques
- How to engage others for feedback (and what not to do!)
- Finalising your manuscript ready for external editing
By the end of this module, you will have a well-refined manuscript that effectively conveys your message and resonates with your audience, ensuring your book is polished and ready for professional editing.
MODULE 6
The Raw Edit: Working with an Editor and Polishing your Manuscript
Elevate your manuscript to professional standards by mastering the art of working with an editor and refining your final draft. Gain insights into the critical steps needed to ensure your manuscript is polished and ready for the next phase in the publishing journey:
- Understanding the 3 stages of editing and why and when you need them
- How to find an editor that fits with your budget and work with them
- Incorporating feedback and making revisions
- Finalising your manuscript for submission
- Conducting a thorough review for consistency and coherence
- Preparing your manuscript for the next steps in the publishing process
- How to gather testimonials ready for the marketing process
By the end of this module, you will have a comprehensive understanding of the editing process and how to effectively collaborate with an editor, preparing your manuscript for the final stages of publishing and setting your book up for success in the market.
BONUS MODULE 1
Fully Cooked: Discovering the Formatting Options
Unlock the secrets to perfecting the presentation of your book with this comprehensive module on formatting. Whether you're preparing your manuscript for a paperback or an eBook, understanding the various formatting options is crucial. This module guides you through the essential steps to ensure your book meets industry standards and appeals to your readers:
- Options for manuscript formatting
- Ensuring your paperback book is the right size
- Deciding between multiple formatting options
- Paperback and eBook formatting requirements
By the end of this module, you'll be equipped with the knowledge to format your manuscript correctly, ensuring it looks professional and is ready for publication. This essential step will help your book stand out and provide a seamless reading experience for your audience.
BONUS MODULE 2
On The Table: Navigating the Publishing Options
Navigate the complex world of publishing with confidence by mastering the self-publishing process by learning the essential steps to bring your book to market and prepare for a successful launch::
- Understanding the self-publishing process from start to finish
- Building an author platform: From simple to complex strategies
- Making informed decisions based on your budget, goals, time, and audience
- Finishing the process well so that you’re proud of your work
By the end of this module, you will have a thorough understanding of the self-publishing landscape and the steps required to publish your book successfully. You'll be equipped to build an author platform that suits your needs, make strategic decisions that align with your goals, and complete the publishing process with a sense of accomplishment.
What Others Are Saying ...
"I've finally finished writing a book I've been sitting on for five years! Simon was quick to spot potential in me that I didn't realise was there. He helped me clarify my goals, got me organised and gave me the confidence to get started."
- Abi
"Really grateful to Simon for his help. Excited to start writing now that I have a detailed outline. I can barely believe I have gotten this far."
- Matt
"I wanted to write and publish my first book but was lost in the maze of the publishing world. Simon's expertise brought the best out of me and helped me deliver on my goal."
- Matt
The Goal - Imagine Their Transformation
- You have an idea for a book
- You want to get it written but are struggling
- You'd find friendly regular accountability helpful to keep you focussed
- You want coaching to help you structure the book and help to get it finished
JOIN THE COMMUNITY!
FINISH IT! Write Your First Book Course
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied let me know within the first 14-days of the course starting for a full refund. No questions asked.